Information
Making the CO₂ Emissions of Digital Products Visible—with Purement
Digital services such as websites, online stores, and apps generate CO₂ emissions—and on a significant scale. According to Statista , approximately 2.8% of global greenhouse gas emissions are attributable to digitalization—and the trend is rising (source). These emissions are often not accounted for in Scope 3 assessments because they are difficult to measure and frequently hidden.
Purement brings clarity
With Purement, we offer a specially developed CO₂ analytics tool that comprehensively analyzes digital products in compliance with the GDPR —from hosting and data traffic to the user interface. Unlike conventional tools, Purement does not provide average values but measures the actual CO₂ footprint in real time— for every single user interaction.
Concrete insights—targeted reduction
This level of detail allows you to precisely identify the largest CO₂ drivers (assets) within your digital infrastructure. This creates a clear roadmap for how and where you can effectively reduce CO₂ emissions—whether through more streamlined media usage, more efficient scripts, or optimized loading processes.
More Than Climate Protection: Performance Included
The added value goes beyond the environmental impact: An optimized carbon footprint automatically leads to faster loading times, greater user-friendliness, and often cost savings as well. In short: You’re not only improving your environmental footprint—but also your digital experience.
About re-lounge
re-lounge is a digital agency based in Freiburg that has been supporting the digital transformation of medium-sized and large companies for over 25 years. We develop websites, platforms, and digital business models—strategically sound, user-centered, and with a clear focus on impact and sustainability. Together with our clients, we create solutions that strengthen brands and drive digital growth.
With our CO₂ analytics solution, Purement, we make the climate impact of digital products measurable—and help reduce it in a targeted way.
Services
Thinking About Digitalization in a Sustainable Way—in Terms of Feasibility, Architecture, and Operations
Sustainable Digitalization
The immense carbon footprint of digital applications still hasn’t really registered with many people—yet it is significant.
As a digital agency, we therefore see it asour specialresponsibility to actively integrate climate protection measures into digital projects and offer them to our clients.
And it’s not that difficult: The improved usability and faster page loading times (performance) of websites and web applications—which we consistently strive for—not only benefit users but also reduce electricity consumption by lowering server load. And if the connected data centers are also powered by green electricity, this benefits the climate even more.
That’s whywe’re happy to provide targeted advice on climate-neutral websites andconsistently highlight climate protection aspects in our projects to raise awareness among our clients.
Products
Making the CO₂ Emissions of Digital Products Transparent—with Purement
Digital services such as websites, online stores, and apps generate CO₂ emissions—and on a significant scale. According to Statista , about 2.8% of global greenhouse gas emissions are attributable to digitalization—and the trend is rising (source). These emissions are often not included in Scope 3 assessments because they are difficult to measure and frequently hidden.
Purement brings clarity
With Purement, we offer a specially developed CO₂ analytics tool that comprehensively analyzes digital products in compliance with the GDPR —from hosting and data traffic to the user interface. Unlike conventional tools, Purement does not provide average values but measures the actual CO₂ footprint in real time— for every single user interaction.
Concrete insights—targeted reduction
This level of detail allows you to precisely identify the biggest CO₂ drivers (assets) within your digital infrastructure. This creates a clear roadmap for how and where you can effectively reduce CO₂ emissions—whether through more streamlined media usage, more efficient scripts, or optimized loading processes.
More Than Climate Protection: Performance Included
The added value goes beyond the environmental impact: An optimized carbon footprint automatically leads to faster loading times, greater user-friendliness, and often cost savings as well. In short: You’re not only improving your environmental footprint—but also your digital experience.
Markets
Contact
re-lounge GmbH
re-lounge GmbH
Brombergstr. 17c
79102 Freiburg
Germany
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Purement
re-lounge GmbH is responsible for the content of this company profile as well as the compliance with the copyrights of the image material.